Free tool

Growth Scorecard: find the one thing to fix first

18 questions across six areas. Takes about 4 minutes. Your scores and the area to fix first arrive by email.

  • Free
  • 4 minutes
  • Your answers stay private

Strategy clarity

Step 1 of 7

1 = not true at all · 5 = completely true

We have a written plan for the next 12 months that the whole team knows.
We know which 2–3 priorities matter most this quarter.
We regularly decide what not to do.

Customer & brand

Step 2 of 7

1 = not true at all · 5 = completely true

We can describe our ideal customer in one sentence.
Customers can say why they choose us over competitors.
We can charge a fair premium without losing most buyers.

Acquisition

Step 3 of 7

1 = not true at all · 5 = completely true

We know which channels bring profitable customers.
Our cost to acquire a customer is stable or falling.
We are not dependent on a single channel or marketplace.

Conversion & retention

Step 4 of 7

1 = not true at all · 5 = completely true

Our website or listings convert as well as similar businesses.
A healthy share of customers buy again.
We track why customers leave or don't buy.

Operations & technology

Step 5 of 7

1 = not true at all · 5 = completely true

Our systems talk to each other without manual copying.
We can see key numbers without building spreadsheets.
Our technology could handle twice today's volume.

Team & execution

Step 6 of 7

1 = not true at all · 5 = completely true

Every priority has a clear owner.
We review progress on a fixed rhythm.
Plans usually get finished, not just started.

Where should we send your results?

Step 7 of 7
Optional
Example result

Your weakest area: Conversion

Strategy clarity72
Customer & brand64
Acquisition41
Conversion38
Operations & tech58
Team & execution69
What happens next
  1. 1

    Your scores by email

    Within a few minutes of submitting.

  2. 2

    A note on your weakest area

    What usually causes it and where to start.

  3. 3

    Optional: a free call

    Talk it through with a senior consultant.

Want the full picture? See the Growth Audit or book a consultation. Browse insights meanwhile.