What we think
Insights
Practical articles and opinions on eCommerce, growth, technology and AI, drawn from 12+ years of hands-on work.
All articles
Everything we've published.
Growth & Strategy
How much does a business consultant cost in India?
Growth & Strategy
Business consultant vs digital marketing agency: which do you need?
eCommerce
How to choose an eCommerce consultant: 12 questions to ask
Growth & Strategy
What happens in a Growth Audit?
Technology
Build vs buy software: a decision framework for growing businesses
Technology
How much does it cost to build an app in India, and should you?
AI & Automation
AI for small business: where to start (and where not to)
eCommerce
Why your eCommerce traffic isn't converting: 11 diagnostic checks
eCommerce
ROAS is falling: a profit-first framework for marketplace ads
eCommerce
Marketplace vs D2C: where should a brand invest next?
Growth & Strategy
Why businesses stop growing (and how to find the real constraint)
Growth & Strategy
How to build a 90-day growth plan
Technology
How to migrate your website without losing SEO: a checklist
AI & Automation
10 business workflows you can automate with AI today
AI & Automation
AI agents for eCommerce customer support: what actually works
Technology
Shopify vs WooCommerce vs custom: choosing an eCommerce platform
AI & Automation
How to measure the ROI of AI projects
PURSHO POV
Substance over Ceremony: why we rebuilt PURSHO around judgement, not services
PURSHO POV
Most businesses don't need an app (and how to know if yours does)
PURSHO POV
Growth is a decision problem, not a marketing problem
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